The100: Toilet Paper Principle

New edition of The100 is out. In amongst this outpouring: An embittered pretentious creative, The Country that Doesn’t Exist, and the Fantasy Dinner Party Invite List grows…

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The100: Premium Mediocre

New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids, Uber’s first pitch, and margarine grief…

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Coaxing Back Your Creative Mojo

Getting into the creative groove can be, well, thoroughly ungroovy. So here are some ways to coax back your mojo.

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The future of video for MRX

One client said to us that they would dread the day their boss would come to them and ask: ‘You remember that video we did last year? When that woman said something about health? Can you find it? Just the bit where she mentions our brand… it’s for a presentation I have tomorrow.’

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