The100: chimps, humans and Donkey Kong

“That’s my birthday too!” Ever met someone who has the same birthday as you? Thought it a bit of a coincidence? Well, if there are 23 people in a room there is  >50% chance of 2 people sharing the same birthday. Take this brilliant interactive birthday paradox for a spin yourself. Now if only there was a mathematical reduction for people […]

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Richard Shotton on The Pratfall Effect

We were lucky enough to have Richard Shotton, author of The Choice Factory, present at our Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the […]

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The Talkers and The Listeners

In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even she admits to not always […]

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How Lego uses storytelling for commercial benefit

In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s an excerpt:     We’re […]

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