Light : Glue : Web A fantastic explanation of how stories can be used in a number of different ways. As light: “to illuminate the past, present and future” As glue: “for building community through empathy and coherence” And as a web: “to reauthor the web of narratives we live in” Genuinely brilliant. Delivering the story Russell Davies highlighted another […]» Read more
We were lucky enough to have Richard Shotton, author of The Choice Factory, present at our Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the […]» Read more
In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even she admits to not always […]» Read more
In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s an excerpt: We’re […]» Read more
How much have I missed whilst staring down?
How much have we all missed?
It’s time to start looking up.» Read more
UK – March/April 2018 This first video in a 3 part study highlighting the categories that consumer think will be affected by the Sugar Levy being introduced in the UK in April 2018. It’s quite an eye opener. Watch out categories outside of Soft Drinks! The consumer has not been educated in what the levy includes, so it potentially could […]» Read more
More ritual, less routine Gareth Kay highlights how brands seem to have lost their focus on the importance of rituals and tend to confuse them with routine. One is about informed intent, the other simply about function. So how might brands build new rituals? “Well perhaps the first thing we can examine is how people already live their lives.” Oh yes. […]» Read more
Global – March 2018 Jenny Hearne (Watch Me Think) and Julie Davey (Julie Davey Research) gave a presentation at Insights 18 on the power of bringing together the old and the new in terms of methodologies. This 3 min film underlines the benefits of a mixed methodology from a client point of view and features our clients Unilever and Aesop. […]» Read more
“Let’s look at what’s being done, and do something different” I can’t explain how much I love this: Dave Trott’s concern (30 years ago) that his team were just doing the same thing as everyone else. His advice back then, along with the quote in the sub-head, and which resonates even now: “Question the brief more, and earlier” – ace. Great […]» Read more
There are currently lots of conversations about how building genuine “empathy” with consumers is likely to be a critical ingredient in the future success of many companies. I could not agree more. We have a lot of evidence to highlight the benefits companies achieve by finding rich seams of empathy in an authentic way. What I would observe is that […]» Read more