Entries Published On November, 2014
“Super Animals” Promotion – Another success story with shoppers
For the second time in a few months, Woolworths have created a promotion in Australia, that has captured the imagination of children and changed the shopping behaviour of their parents. Following the success of the Dreamworks promotion earlier in the year, we have once again been inundated with freethinks from shoppers, who are sharing how …
3 ways brands can tell more inspiring stories
We are lucky enough to have some of the smartest folks in the FMCG World shaping how we evolve our solutions. Their ongoing generosity, in terms of both ideas and encouragement is something that we are continually amazed by and extremely grateful for.
The part of the stage gate process that has been forgotten
Post launch reviews are one of the simplest ways in which our clients have started to see their new product launches through a consumer and a shopper lens rather than a marketing one. Developing and launching new products takes an incredible amount of blood, sweat and tears and yet once they have been launched, there …