Entries Published On December, 2014
Boosting the sales of your new products in 2015
Once they have been launched, one of the most effective ways brands can maximise the sales of their new products, is to conduct immersions with their biggest fans as well as their rejecters a few weeks or months after the product has been launched.
Defining “acceptable business practice” for Australian retailers?
While the retailers’ apologies often sound a little bit like an apology for getting caught, there remains insufficient debate or clarity about what is and what is not “acceptable business practice” when it comes to the grocery retailers’ dealings with suppliers.
3 techniques for more consumer led innovation
One of the most frequently stated goals our Global clients articulate to us, is to have a more consumer led and consumer connected innovation process.
Global FMCG manufacturers are increasingly adopting a centralised Innovation structure, whereby category innovation is developed in one location and then rolled out Globally. At the same time, research budgets are under pressure and travel restrictions or bans are commonplace. The opportunity to connect with consumers Globally, under these conditions, is often very limited.
Online: off kilter
The mainstream UK grocers have been tripping themselves up all year and everyone has been laying into them while they’re down.
Yet online grocery is marked out as the rare success story, but we’ve been at this for a while, so set it in its context: why haven’t those out-of-town sheds gone the same way as the bookstores? Why are people still shopping there when you consider the traffic, parking, weather, other people, limitations on what you can fit in the car, and everything else you’d rather be doing? Something must be wrong somewhere. Why don’t I do my grocery shopping online? I must be target group 1. But they’ve never asked me why I don’t.