Entries Published On February, 2015
Student (FMCG) Packaging Designer of the Year
I’m extremely proud to today launch Watch Me Think’s (first) Student Packaging Designer of the Year competition, where students in the UK can submit redesigns of FMCG products across 5 different categories (getting older, one-handed, sustainability, waste, the future).
Is your Company really getting “Closer to Consumers”?
Some of the most frequently overused phrases within the Global FMCG industry include, we are “getting closer to consumers” “understanding them more deeply” and “walking in their shoes”.
How to stop launching products with terrible packaging
Every week we receive videos from consumers demonstrating their frustration with the packaging of certain fmcg products.
Given the critical role packaging plays in determining the success of new products, it seems strange that so many are launched by major companies, that won’t open, reseal, pour or store, as the user feels they should.
So how does this happen?