Entries Published On May, 2015
Have we lost the art of really telling our customers what we are selling?
At lunch recently with a group of friends (most being professional and therefore somewhat educated people) the topic of Cokes’ New Life product came up for discussion. The conversation lasted for some time and went something like this…
2 simple truths some FMCG manufacturers keep ignoring
While the applications of what we do are always varied, having completed video immersions in over 40 countries, these 2 observations continue to hold true in every market …