Choosing an agency…

One of the things I was personally looking forward to when we secured funding (which we did, just in case you didn’t know) was selecting an agency to work with. Having previously sold into agencies and having a wife who worked very much within that world, I had been witness to the many exciting, intelligent and genuinely engaging people that […]

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Tinkering, tailoring, soldering on

Ian McCarthy wrote an interesting piece back in February all about the Creative Consumer. It set me thinking (a lot) and now I’m ready to comment on it. Creative consumers are those ‘individuals, or communities of individuals, who adapt or modify a proprietary product offering. They tinker and experiment with almost any product, ranging from automobiles to cell phones.’ An […]

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Little bets

Over at The Start up Daily they had a great piece on the way to discover where to focus your bigger efforts. Here at WMT we’ve always followed the mantra that if an idea is to fail, let’s make sure we fail fast and fail often. If we do that we’ll be in a solid place, where we can be […]

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Exciting times

We don’t write about us that much. We write about the company. But this time (because today we’re a little bit excited) we’re going to write about us. Today is a great day. Today we all are coming together in London for 3 days of intensive focused, face to face (for we are based in London, Sydney and Geneva) work. […]

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Start ups – things to remember

We’ve been reading lots of things about start ups – one that stuck with us was an article written back in 2009 which listed things you have to get right. Well we’re here no so let’s look at how we’ve done so far. 1. Pick good cofounders – so far so good. 2. Launch fast – if only. 3. Let […]

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Will they do it?

The question we’re asked is normally – are there people out there that actually care enough to do this? And our reply is always the same. Firstly, let’s address the ‘care’ part. We know people are passionate about the things they use, the services they use. They’re part of their everyday fabric. They are the subject of conversation, they are […]

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Why we’re blogging

As you know, we’re a start up. One with very big ambitions. This guest post hosted by the team at Techcrunch breaks down the reasons why startups need to blog – we thought we’d share why we’re doing it using their very helpful structure. 1. Why are we blogging? We care about ‘accessing customers, reaching an audience, communicating your vision, […]

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So here we go then…

We’re live. It’s been 18 months in the making from that day the idea originated whilst sharing a packet of crisps down the pub as a group of friends. It’s amazing what hard work and desire can do. So hello then. If you’re a brand why don’t you come and talk to us. If you’re a thinker – come and […]

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