Old product development

OPD focuses on the improvement of products that are already in circulation. Incremental changes that *hopefully* make the product better. Many big brands are now using Watch Me Think to see how their current portfolio of products are being used in home. They’re doing this because they want to see what problems customers are running into. We’ve all cursed at […]

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Immerse yourself. Others are already

Many companies are trying to get closer to their consumers, customers, shoppers, fans, whatever they want to call them – people that interact with their product or service. Whilst their intentions are good, often their actions aren’t. In this case words are speaking louder than actions. It’s not that they don’t realise the value of this, they do, it’s simply […]

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Looking Good Billy Ray…

Claire Beale in her Campaign leader last week said, ‘2012 is a good time to be starting out, or starting up, or stopping, rethinking and starting again’. She adds that ‘ditching the corporate frustrations in favour of a new approach has got to be an exhilarating choice’. Whilst we’re not an agency, the sentiment is 100% relevant for us. The positives of […]

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2012 thinking

…brings the usual predictions, thoughts, reviews & lists as to what’s next in every industry. There are a few that have caught our eye @watchmethink over the last few weeks due to their relevance to us and our 2012. The wonderful review of the best blog posts of 2011 from Neil Perkin @Only Dead Fish features one from way back […]

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London calling

In just under 2 weeks the London office of Watch Me Think opens, ready for the new year, following some great successes from the Australian office since it opened in the second half of 2011. We’re working with some amazing clients, as I’ve written about before, and the list just keeps growing. These clients are talking about the ‘reality’ the […]

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Working with clients, not for…

We’re excited to be working with our clients for a number of reasons. What we like is their willingness to work with us, to buy into the idea we had a few years ago that we’ve turned into reality. It’s a great feeling. Each new client that comes on board helps us reaffirm that belief that what we have created […]

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