How Lego uses storytelling for commercial benefit

In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s an excerpt:     We’re […]

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Amazon Go

USA – February 2018 When Amazon Go launched in Seattle we thought it would be interesting to see what the experience was like (we couldn’t afford the flights to go ourselves) so we sent some of our thinkers to show us and made this short video showcasing what they saw.   If you want to see the consumer videos and […]

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Agelessness

USA – November 2017 This presentation highlights daily behaviors, lifestyles, and views on maintaining ones health throughout the aging process. Focusing on boomers and beyond, this webinar highlights: Views on health Habits and products used to maintain health Priorities later in life Brands that fit into the lifestyle & desires from brands If you want to see the consumer videos […]

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The Rise of Online Shopping & Marketplace Implications

USA – October 2017 With the rise of online grocery and even failure of some brick and mortar stores we explore behaviors, delighters, and pain points of the online shopping experience. We dive deeper into implications and strategies for brands in an online marketplace. The rise of grocery delivery services Consumer trends across categories for online shopping Consumer viewpoints on […]

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