Author: Bo Beep (nee Beep)
After Election Surprise, Marketers Rethink How to Study Consumers
That empty, overused phrase pops up again.
Avoid the echo chamber
What does ‘millennial’ mean?
Letting emotion be your guide in research
Stop Using Data Like a Drunk Uses a Lamppost
Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.
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