Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.» Read more
I was in a meeting the other day when someone asked an Inuk lady what was Inuktitut for “Hello”. She said there wasn’t one.» Read more
Good segmentations are costly, complex and constantly refined undertakings: multi-disciplinary, multi-agency, multi-methodology. So they must be right.
But in many ways the lack of science or real laws in marketing tempts us to give segmentations more credibility than they sometimes deserve.» Read more
Market research is a lot like quantum mechanics. Just when you think everything seems to be moving in the right direction in a big chunk, when you look at it in nano, it isn’t really.» Read more
‘The inhabitants of the marketing industry are astoundingly out of touch with anyone not like them’.» Read more
TARS: I have a cue light I can use to show you when I’m joking, if you like.
Cooper: That might help.
TARS: Yeah, you can use it to find your way back to the ship after I blow you out the airlock.
[cue light flashes]