How Brands Grow: What Marketers Don’t Know (WMT Book Review)

Author/s: Byron Sharp Category: Marketing Synopsis: We couldn’t compile a list of recommended readings without including this book. For those that aren’t familiar with it, How Brands Grow uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie. What I took from this book: A schooling in the fundamental rules (7 of them) and laws (3 […]

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