Three Themes from IIeX Behavior

IIeX Behavioral Science Conference

Members of our Chicago team spent two days at IIeX Behavior, an industry conference for researchers and marketers alike. The conference sets out to help attendees better understand, measure, and predict consumer behavior through behavioral science techniques and technologies. It wasn’t all green smoothies, virtual reality and semiotics – so what were three big themes we took away from the […]

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Find Your Truth in Marketing

Find Your Truth in Marketing

Fake news may be damaging democracy – but plenty of false opinions are damaging your business growth too. The fact is, it’s not just the public who are struggling to identify what’s true and what isn’t. We were noticing that our clients and contacts are constantly being bombarded with messages both internally and externally and are finding it difficult to […]

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Richard Shotton on The Pratfall Effect

We were lucky enough to have Richard Shotton, author of The Choice Factory, present at our Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the […]

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The Talkers and The Listeners

In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even she admits to not always […]

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How Lego uses storytelling for commercial benefit

In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego. Stuart talked to us about how Lego uses storytelling to its commercial benefit. It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV. Here’s an excerpt:     We’re […]

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Amazon Go

USA – February 2018 When Amazon Go launched in Seattle we thought it would be interesting to see what the experience was like (we couldn’t afford the flights to go ourselves) so we sent some of our thinkers to show us and made this short video showcasing what they saw.   If you want to see the consumer videos and […]

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