I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Hooked? Read the rest on the original site…

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. Hooked? Read the rest on the original site…

At 10 p.m. on the final Wednesday of May, shrouded in the darkness of our basement, my wife and I did something we used to do quite often, but now—in the 23rd year of our marriage—we do only rarely. We sat on our couch and watched a television show at the time it aired. Hooked? …

Written for and first published in the Financial Times on 11 May 2018. Hooked? Read the rest on the original site…

The vast majority of the world’s books, music, films, television and art, you will never see. It’s just numbers. Consider books alone. Let’s say you read two a week, and sometimes you take on a long one that takes you a whole week. That’s quite a brisk pace for the average person. Hooked? Read the …

“We are trapped by Turing’s definition of intelligence. In his famous formulation Turing confined intelligence as a solution to a verbal game played against humans. This in particular sets intelligence as a (1) solution to a game, and (2) puts human in the judgement position. This definition is extremely deceptive and has not served the …

Andy Grove once told me, over a cup of Jamocha Almond Fudge ice cream at Baskin Robbins in Los Altos, “Fucking Steve [Jobs] always gets it right.”   “Nobody’s always right,” I said. “I didn’t say Steve IS always right. I said he always GETS it right. Like anyone, he is wrong all the time, …