Observing the consumer

Why does watchmethink exist? The reason is that we believe that observation of people gives better insight than anything else. Anything else. Why? Well watch this. We believe this and want to provide a way people can observe quickly and simply to provide that killer insight they seek. In this video Peter Booth from Tin Horse nails it. Observation is […]

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How to record video

The team over at Vimeo have made a useful video on how to choose a camera, shoot and edit – useful for our budding contributors to watchmethink. So if you want the best chance to earn money for recording you or your friends using products or services – this could be worth a few minutes of your time.

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Nobody knows anything

The debate about the value of research continues. I’ve been waiting until I saw more than one article debating this – and the one today from Faris Yakob has summed it all up wonderfully in ‘All market research is wrong‘. Full of awesomeness. Why, well he makes 2 points 1. We don’t know why we do what we do. 2. […]

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What is ethnography?

The question is who cares? No, that’s unfair. We care. But what do these people (ethnographers) do, what makes them so special, they’ve even got a name that makes people think they’re ethical. Which isn’t right. Our friends over at Blogging Innovation ask ‘who is an ethnographer’ and the answer is simple. Everyone. Everyone observes people, everyone watches people. People […]

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By 2012, 90% of data will be video

Really? Oh that is good news (especially for us).  Before you think that this is a figure that we made up just to make ourselves feel better, it’s actually a quote from Cisco‘s Chief Futurist, Dave Evans. He did a live Talk2Cisco broadcast at the end of July where he talked about the internet of things. More good news (for […]

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Sell the problem

Seth struck gold again for us with his piece all about selling the problem. We’ve been talking about that a lot here at watchmethink. As always Seth articulates it slightly better, so I’ll hand over to him to explain the beautiful paradox which is that ‘a lot of people aren’t willing to embrace that they have a problem unless they […]

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Haul videos

You may or may not have heard of haul videos.  Haul videos are essentially people (consumers) uploading videos on what they have bought from the shops – talking about what they bought and why they like it (the benefit of these for the marketer is that they are rarely negative – why would you buy something you don’t want). Best […]

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Strategic planning

Couldn’t have put it better myself.  Here at watchmethink we’re all about making things simpler, about getting things done, not just talking about them, about making it easier to understand your customer, easier to get at insight about your customer, easier to digest this insight, making it fun to digest this insight. Accessible, simple, insight. That you can DO things […]

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