The genesis of “research-horsesht”

This is a very large petard. And a lot of people are making some elementary handling errors (let’s be charitable).

The objective, of course, is easy copy and easy clicks. For this industry, it’s terribly tabloid, and likely to prove pernicious.

Posted on

Who’s to blame?

The consumer’s lack of desire to find out the real stories generally means that they can be taken for a massive ride.

Posted on

Mind the Gap vs What GAAAAaaaaaaa!?

Some manufacturers are treating the major trends that are disrupting their industry as the elephant in the room. How to spot the cracks and avoid the gaps.

Posted on

Why just imagine when you can also immerse?

The issue remains that, like it or not, lots of companies are simply producing ideas for people who are demographically the same as them – or worse: the same as their marketers or agencies.

Posted on

Australia: Putting the consumer at the heart of a CoOL strategy

We asked and observed the actions and reactions of a panel of Australian consumers’ on the impacts the CoOL labelling would have on their purchasing patterns, and, crucially, whether it will make any real difference to them.

Posted on

2017 Trends (that you can actually use)

The Consumer Closeness Toolbox is a 12-month subscription to a near continual stream of consumer-made video insights, trend-unpacking, and free-rein feedback options with the consumers themselves.

Posted on