Australia: Putting the consumer at the heart of a CoOL strategy

We asked and observed the actions and reactions of a panel of Australian consumers’ on the impacts the CoOL labelling would have on their purchasing patterns, and, crucially, whether it will make any real difference to them.

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2017 Trends (that you can actually use)

The Consumer Closeness Toolbox is a 12-month subscription to a near continual stream of consumer-made video insights, trend-unpacking, and free-rein feedback options with the consumers themselves.

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Stop Using Data Like a Drunk Uses a Lamppost

Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.

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