What We Read

Welcome to our Reading List!

It comprises the books we’re glad to have read.

The work we’ve pondered over.

The ones we wish we’d written.

It’s the virtual shelf for the books we don’t want to forget.

They’re the books from the world of research, marketing, advertising, sales and general life that we think worth your reading.

Ya never know, we may even throw in the odd science fiction too 😉

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Everybody Lies: Big Data, Ne...

We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on ...
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Thinking, Fast and Slow

Thinking, Fast and Slow

In short, it’s pretty much Kahneman’s lifetime’s work. Oh and he won the Nobel Prize for it. So, ya know, ...
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Nudge

Nudge: Improving Decisions A...

By understanding how people settle on a decision, we can help them to make better ones. And we can even ...
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Predatory Thinking

Predatory Thinking

When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into ...
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Hegarty On Creativity

Hegarty on Creativity: There...

This pocket sized bible covers improving, nurturing and sustaining creativity ...
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ReWork

ReWork: Change the Way You W...

The Watch Me Think founding fathers drew heavily from this book when forming the company and sewing its principles. The ...
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Prisoners of Geography

Prisoners of Geography

Interested in how the world came into its current political shape? Want to better equipped to second guess the next ...
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101 ideas

101 Contrarian Ideas About A...

This book nets the general thoughts, musings and put-downs from an advertising great, Mr Bob Hoffman. All 101 of them ...
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ShoeDog

Shoe Dog: A Memoir by the Cr...

I think Knight wanted to write scarily honest account of what starting a business is really like. And, according to ...
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Zero to One

Zero to One: Notes on Startu...

0 to 1 is about taking an old idea, squeezing the stuffing out of it, and coming up with a ...
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Copy Copy Copy

Copy, Copy, Copy

Why struggle to muster an ‘original idea’ (whatever that means) when you can just copy something that’s worked before? ...
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Do Purpose

Do Purpose: Why Brands with ...

Why your business should be purpose driven and, once persuaded (because he will persuade you), how you can implement it ...
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Herd

Herd: How to change behaviou...

Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying ...
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The Perennial Seller

Perennial Seller: The Art of...

Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t ...
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A Guide to Queuing

A Guide to Queuing

The most British thing you'll ever read. And if Wimbledon are reading, hollaaa! We’ll do you some research 'n stuff ...
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WikiMan

The Wiki Man

This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of ...
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The Choice Factory

The Choice Factory

For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics ...
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To Sell is Human

To Sell Is Human: The Surpri...

If, at any point, you try to move others and influence behaviour, then, like it or not, you’re in sales. Ultimately, ...
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How to be Awesome

How To Be F*cking Awesome

Dan Meredith is doing pretty darn well for himself. Each chapter in his book contains tips which he used to ...
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The Power of Moments

The Power of Moments

Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We ...
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How Brands Grow

How Brands Grow: What Market...

This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie ...
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Got a review you’d like to share?

This isn’t just about Team think’s thoughts.

Oh no.

If you’ve read a book that you’d like to write about, with full credit given, by all means, please do get in touch. And once the Times Literary Supplement poaches you from your current role, we can boast that we published you here first 🙂