Since when was your life just a stream?
“…conferences [have] emerged about how to win the battle for attention in spaces like Facebook, Instagram and Twitter. But our attention patterns are more complex than that, and there isn’t a conference focused on how to build episodic stories for longer attention patterns.”
Episodic is on Friday 20th October at Cecil Sharp House in London. If it interests you, then let me know.
The Dave Trott Corner
Why are nails scared of Dave Trott? Because he hits them on the head so often.
So here he is again, taking us through the story of a made up town called Agloe that was real. Moral: that reality is what is in consumers’ minds. Not what marketers put in their ads.
“Consumers’ reality may not be our reality. But their reality trumps our reality.”
What do you do?
How do you answer the question, “what do you do?”
Can you explain it to people?
Go on, give it a try. It’s sometimes harder than you think.
What don’t you do?
What do your staff do?
Now here’s an interesting anecdote – with a usable metric – to help you understand if you’re coming out with decent content or not: do your staff read what you produce?
A test then!
I’ll give a small bonus to every Watch Me Think employee who mails me by end of day quoting this very sentence back to me.
If I have the guts, I’ll let you know next time how it went 🙂
Or maybe my excuse will be they were just all asleep. Apparently, it’s a good thing, as it makes you more productive.
Some cool stuff
We always like sharing some cool stuff we’ve seen – or stuff we think is cool 😉
How about this photography from the New York subway in the 1970s and 1980s.
Or this about location scouting for a Wes Anderson film – magnificent.