3 techniques for more consumer led innovation

One of the most frequently stated goals our Global clients articulate to us, is to have a more consumer led and consumer connected innovation process.

Global FMCG manufacturers are increasingly adopting a centralised Innovation structure, whereby category innovation is developed in one location and then rolled out Globally. At the same time, research budgets are under pressure and travel restrictions or bans are commonplace. The opportunity to connect with consumers Globally, under these conditions, is often very limited.

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