Videos, despite being mightily powerful business tools for engagement and persuasion are, frankly, dumb beasts.

For all their walkie-talkie pfazz, they are black boxes.

Worse: they suffer from their own form of Locked-In Syndrome. Once viewed. They then close up. You know their name. But not what’s going on inside.

Online shopping offers convenience and ease but do you have to be super organised to adopt this form of shopping practice?