Press enter to see results or esc to cancel.

Watch Me Think is Thinking...
  • Sign Up for The100
  • ↗ Watch Me Think Home Page

Entries Published On July, 2022

The100: Disruption nonsense, better briefing and the history of avocados

Be brief, be better A study last year by BetterBriefs caused a core reactor meltdown after finding 80% of marketers consider themselves good at writing ad agency briefs, while just 10% of those agencies agreed. They also found that a third of marketing budgets could be wasted because of bad briefs. Most interesting for me …

Continue reading
Watch Me Think - Ta-da's that deliver Ah-ha's
© Copyright 2020
No-nonsense insights to optimise products and identify opportunities.
From the experts in video ethnography.