Entries Written By Alistair Vince
Unilever and Kraft Heinz
The exciting stuff often starts with Unilever. Look at IIex this week and see how many of the presentations start with someone talking with Unilever. It hasn’t happened by accident – they’ve developed a system that enables that.
Who’s to blame?
The consumer’s lack of desire to find out the real stories generally means that they can be taken for a massive ride.
What the f*&% is a real person?
Or is that just me?
Why just imagine when you can also immerse?
The issue remains that, like it or not, lots of companies are simply producing ideas for people who are demographically the same as them – or worse: the same as their marketers or agencies.
You’ve Changed
You’ve changed… you know what, so have we. So give us 2 minutes to explain… or watch? We brought to life, now we discover We were just English speaking, now we cover 42 other countries We used to just create film, now we curate it as well We were just ad-hoc, now we have syndicated …
2017 Trends (that you can actually use)
The Consumer Closeness Toolbox is a 12-month subscription to a near continual stream of consumer-made video insights, trend-unpacking, and free-rein feedback options with the consumers themselves.
A fresh way to decode your Category
A toe-dipping low-cost yet in-depth category checking service that can help you and your team to confirm, refute, reveal and create.
It can pay to be pro-Protein
It’s a bit like the Simpsons episode Marge vs. the Monorail where Lyle Lanley comes and tells Springfield they need a monorail and everyone just nods. Apart from Marge… Well, with protein, everyone is nodding and there doesn’t seem to be a Marge around.
Shaking up Protein
It’s like Good vs Evil. Batman and the Joker. Protein and Sugar. The caped/masked wonder that is Protein is an all round good guy in the eyes of the consumer. But they still need educating on its merits, rather than allowing them to continue to “believe” in it with blind faith.. . Fact is, we’ve …
Work your assets off
You can send us all those videos that have been clogging up everyone’s hard drives… Or your IT team don’t know what to do with 🙂 We’ll not only look after them for you, we’ll open them up and make them useable.