There are 2 levels of video research. The brush-the-surface vox pop. And the lift-the-carpet, twitch-the-net-curtains, back-of-the-cupboard discovery pieces.

I went to the MRS Impact 2016 event last week in London. I hadn’t been before so didn’t know what to expect – I admit to a little bit of skepticism before I walked through the doors on Tuesday morning. The below is a summary of some key findings/thoughts as well as some things I learnt which I will be bringing into the organization.

They won’t go away it seems. So for the latest of our shopper film series we wanted to find out more about them now.

Everyone talks about how consumers are going to consume video on their phone – but don’t get fed this, source it. Use it. Make this “era of mobile video” work for you.

We thought we’d spend a few minutes explaining how you can save hours, maybe days, when using video insights. For sure, there’s more than just 4, but these are the ones we hear all the time…

We’ve just come back from our first ever global team retreat. Yes we climbed trees. Yes we built rafts. Yes we had fun. It was a brilliant few days in an old converted Barn.

When remembering John Webster (creative director, BMP), Dave Trott tells us how John looked to answer the question what are real people doing? to come up with ideas/insights for adverts that then went on to win major advertising awards.