Entries Written By Alistair Vince
Shaking up Protein
It’s like Good vs Evil. Batman and the Joker. Protein and Sugar. The caped/masked wonder that is Protein is an all round good guy in the eyes of the consumer. But they still need educating on its merits, rather than allowing them to continue to “believe” in it with blind faith.. . Fact is, we’ve …
Work your assets off
You can send us all those videos that have been clogging up everyone’s hard drives… Or your IT team don’t know what to do with 🙂 We’ll not only look after them for you, we’ll open them up and make them useable.
Lifting carpets, twitching curtains – comparing the merits of different video MRX approaches
There are 2 levels of video research. The brush-the-surface vox pop. And the lift-the-carpet, twitch-the-net-curtains, back-of-the-cupboard discovery pieces.
Guess what is now polling 3rd in the US Presidential race…
I went to the MRS Impact 2016 event last week in London. I hadn’t been before so didn’t know what to expect – I admit to a little bit of skepticism before I walked through the doors on Tuesday morning. The below is a summary of some key findings/thoughts as well as some things I learnt which I will be bringing into the organization.
Those pesky Discounters…
They won’t go away it seems. So for the latest of our shopper film series we wanted to find out more about them now.
2016 – the dawn of a golden age of mobile video? I thought that was 2015?
Everyone talks about how consumers are going to consume video on their phone – but don’t get fed this, source it. Use it. Make this “era of mobile video” work for you.
4 problems you can easily avoid when conducting consumer video research
We thought we’d spend a few minutes explaining how you can save hours, maybe days, when using video insights. For sure, there’s more than just 4, but these are the ones we hear all the time…
How “Barn”-storming changed the way we work
We’ve just come back from our first ever global team retreat. Yes we climbed trees. Yes we built rafts. Yes we had fun. It was a brilliant few days in an old converted Barn.
Finding wonder in the ordinary
When remembering John Webster (creative director, BMP), Dave Trott tells us how John looked to answer the question what are real people doing? to come up with ideas/insights for adverts that then went on to win major advertising awards.
Defending a decision by pretending you didn’t make it
Rory Sutherland said this week that there have always been 2 roles for market research – one is looking for real consumer insight and the other is ‘arse covering’ or to put it another way, ‘a way of defending a decision by pretending you didn’t make it’.