Entries Written By Alistair Vince
Immerse yourself. Others are already
Many companies are trying to get closer to their consumers, customers, shoppers, fans, whatever they want to call them – people that interact with their product or service. Whilst their intentions are good, often their actions aren’t. In this case words are speaking louder than actions. It’s not that they don’t realise the value of …
Like focus groups but without the numpties
As we’re doing more and more appointments, both in UK and Aus, we’re starting to receive tremendous feedback from our clients that we’re working with so thought we’d share a few of these so you can see the reaction we’re getting. ‘Like focus groups but without the numpties’ (we like that one) ‘Consumers are completely …
Looking Good Billy Ray…
Claire Beale in her Campaign leader last week said, ‘2012 is a good time to be starting out, or starting up, or stopping, rethinking and starting again’. She adds that ‘ditching the corporate frustrations in favour of a new approach has got to be an exhilarating choice’. Whilst we’re not an agency, the sentiment is 100% relevant …
2012 thinking
…brings the usual predictions, thoughts, reviews & lists as to what’s next in every industry. There are a few that have caught our eye @watchmethink over the last few weeks due to their relevance to us and our 2012. The wonderful review of the best blog posts of 2011 from Neil Perkin @Only Dead Fish …
London calling
In just under 2 weeks the London office of Watch Me Think opens, ready for the new year, following some great successes from the Australian office since it opened in the second half of 2011. We’re working with some amazing clients, as I’ve written about before, and the list just keeps growing. These clients are …
We’re not the only one
It’s great to see businesses around the world using video feedback as a medium. Just the other day after a purchase from Garden Buildings Direct we were asked to leave feedback. If we left video feedback we’d get a £25 voucher, only £5 if we left a photo. The value of video feedback to this …
How about some Events/Club concessions for start ups?
When you’re business is relatively new, especially in year 1, you monitor every single thing you are spending money on, making sure you aren’t over- or unnecessarily spending in any area. You rely on advice, on good people who are willing to lend a hand, to guide, to advise, to show you the way. They’re …
Working with clients, not for…
We’re excited to be working with our clients for a number of reasons. What we like is their willingness to work with us, to buy into the idea we had a few years ago that we’ve turned into reality. It’s a great feeling. Each new client that comes on board helps us reaffirm that belief …
Community pay day = happy days
Wow. We’ve just finished our first period of being live and it’s been a little on the busy side. The great news is that at the end of last week we paid out to our community – the first pay out we have given. It’s great to get this one under our belts as we …
All about the people.. from 2 to 3….
The best advice we ever got was from Mark Collier of Dare (thanks Mark). On one of the first occasions I met him, after explaining I was planning to start a business, he said it was crucial to make sure I knew (really knew) I could work with the person I was planning to go …