Entries Written By Alistair Vince
Choosing an agency…
One of the things I was personally looking forward to when we secured funding (which we did, just in case you didn’t know) was selecting an agency to work with. Having previously sold into agencies and having a wife who worked very much within that world, I had been witness to the many exciting, intelligent …
Tinkering, tailoring, soldering on
Ian McCarthy wrote an interesting piece back in February all about the Creative Consumer. It set me thinking (a lot) and now I’m ready to comment on it. Creative consumers are those ‘individuals, or communities of individuals, who adapt or modify a proprietary product offering. They tinker and experiment with almost any product, ranging from …
Little bets
Over at The Start up Daily they had a great piece on the way to discover where to focus your bigger efforts. Here at WMT we’ve always followed the mantra that if an idea is to fail, let’s make sure we fail fast and fail often. If we do that we’ll be in a solid …
Exciting times
We don’t write about us that much. We write about the company. But this time (because today we’re a little bit excited) we’re going to write about us. Today is a great day. Today we all are coming together in London for 3 days of intensive focused, face to face (for we are based in …
I don’t want people to see me on video…
So who are these people who are uploading videos? It’s a good question. We knew we wanted to create a place that was attractive to some core personality types. We wanted to create a place where users who liked status could achieve that (via the leaderboard). We wanted to create a place where users who …
Start ups – things to remember
We’ve been reading lots of things about start ups – one that stuck with us was an article written back in 2009 which listed things you have to get right. Well we’re here no so let’s look at how we’ve done so far. 1. Pick good cofounders – so far so good. 2. Launch fast …
Will they do it?
The question we’re asked is normally – are there people out there that actually care enough to do this? And our reply is always the same. Firstly, let’s address the ‘care’ part. We know people are passionate about the things they use, the services they use. They’re part of their everyday fabric. They are the …
Videos are more interactive than text
So good news all round. As you may or may not know, watchmethink soft launched in Australia last week. Exciting. We’ll mention it again. Don’t worry. So imagine our happiness when we saw this article today all about how to use video to market your business, all backed up by stats on how the Aussies …
Why we’re blogging
As you know, we’re a start up. One with very big ambitions. This guest post hosted by the team at Techcrunch breaks down the reasons why startups need to blog – we thought we’d share why we’re doing it using their very helpful structure. 1. Why are we blogging? We care about ‘accessing customers, reaching …
So here we go then…
We’re live. It’s been 18 months in the making from that day the idea originated whilst sharing a packet of crisps down the pub as a group of friends. It’s amazing what hard work and desire can do. So hello then. If you’re a brand why don’t you come and talk to us. If you’re …