What’s Natural?

Well here we are then. 2013. We had a lovely 2012. Way above all our expectations and we’re extremely lucky to be working with some of the biggest fmcg companies in the world. It’s been fantastic and they’ve really helped us every month shape and develop our offering to them. Thanks to them, we’re completely clear where we sit within […]

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The Ageing consumer

Our latest consumer film is on the ageing consumer and we had videos (made on smartphones by our thinkers) from people between the ages of 60 and 98 which shows the difficulty of understanding this sector. However, lots of themes came through including; they feel an ignored group (from a marketing perspective) they have more money to spend they buy […]

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Don’t just listen… watch

What consumer should your company target to get ideas from? Is it via a co-creation website and the consumers that participate in those – idea hungry consumers who know they have good ideas that should be heard? Or is it via observing consumers thinking aloud in their own environment, consumers that aren’t targeted by the ideas they have, but simply […]

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Old product development

OPD focuses on the improvement of products that are already in circulation. Incremental changes that *hopefully* make the product better. Many big brands are now using Watch Me Think to see how their current portfolio of products are being used in home. They’re doing this because they want to see what problems customers are running into. We’ve all cursed at […]

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Immerse yourself. Others are already

Many companies are trying to get closer to their consumers, customers, shoppers, fans, whatever they want to call them – people that interact with their product or service. Whilst their intentions are good, often their actions aren’t. In this case words are speaking louder than actions. It’s not that they don’t realise the value of this, they do, it’s simply […]

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Looking Good Billy Ray…

Claire Beale in her Campaign leader last week said, ‘2012 is a good time to be starting out, or starting up, or stopping, rethinking and starting again’. She adds that ‘ditching the corporate frustrations in favour of a new approach has got to be an exhilarating choice’. Whilst we’re not an agency, the sentiment is 100% relevant for us. The positives of […]

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