Entries Written By John Hoctor
Seeking out consumer groans
Why seeking out your consumers’ groans rather than hiding from them, is a better recipe for success Almost 9 years ago Alistair Vince and I were sitting in a rather wonderful beer garden in a fine pub in Richmond overlooking the Thames, on one of those magnificent but slightly rare 🙂 sunny afternoons in London. …
Silver blanks?
There are currently lots of conversations about how building genuine “empathy” with consumers is likely to be a critical ingredient in the future success of many companies. I could not agree more. We have a lot of evidence to highlight the benefits companies achieve by finding rich seams of empathy in an authentic way. What …
Ooops!
It never ceases to amaze me that so many companies still wait until a new product or service is just about to be launched before asking “how can we now link this launch to a consumer trend or insight?” A couple of observations from some of the global post-launch reviews we are continually asked to …
“Oh no I don’t” “Oh yes you do”
A huge amount of market research continues to be based on asking consumers to explain behaviours that they do not actually display
A Message to the Customer Experience Folks at Optus/Fetch TV
There’s no excuse these days. Watching the real experience and behaviour of consumers must be at the heart of any CX process. It can now be achieved with small sample sizes and at minimal cost.
3 methods guaranteed to improve your innovation process
In literally every example we’ve seen where clients have done any of these steps, no matter the category or country, it has delivered enormous benefits.
Mind the Gap vs What GAAAAaaaaaaa!?
Some manufacturers are treating the major trends that are disrupting their industry as the elephant in the room. How to spot the cracks and avoid the gaps.
Australia: Putting the consumer at the heart of a CoOL strategy
We asked and observed the actions and reactions of a panel of Australian consumers’ on the impacts the CoOL labelling would have on their purchasing patterns, and, crucially, whether it will make any real difference to them.
When market research and digital marketing content collided
Mead Johnson has taken us in a really interesting direction by getting us to create some digital marketing content for their Enfamil Brand.
Category Insights – free sample report
We are able to provide a unique approach to both generating and presenting category insights, that are based on observed rather than claimed behaviour.