Entries Written By John Hoctor
Innovation – Failing Fast vs Failing miserably
In the last year WMT have been asked to demonstrate to many of the world’s largest brands, some simple processes that can make these goals a reality by doing more with less.
How cutting the bullsh*t can set you free
The real story about the people behind the idea and company is often lost completely as founders try to hide the truth about the chaos that surrounds them.
Global Consumer Segmentation – Who are the people behind your data?
One of the key challenges we help solve, is how to connect their business and other stakeholders, with the real people that make up their Global (and local) Segmentation.
The Australian Online Shopper
Online shopping offers convenience and ease but do you have to be super organised to adopt this form of shopping practice?
How full of crap is your product and brand?
(The Demonisation of the Food and Beverage Industry – an Australian perspective)
Pulling rabbits (and the world’s best sentiment based search engine for video content) out of a hat
This ‘simple’ tool enables organisations to accurately pin point and analyse the spoken word, behaviour and emotion within their global video assets and then clip, share and embed the videos created.
Faster innovation and “Stealing with pride”
Stealing with pride is such an effective strategy for anyone trying to innovate faster, especially when R&D budgets are limited
Packaging innovation lessons we can learn from “Glad Wrap”
After investing in the development and launch of new packaging, Clorox (who make Glad Wrap) is now investing in promoting the old packaging in an attempt to claw back the lost market share.
Innovation without the bullshit
The words used to describe innovation processes are normally so long-winded and full of acronyms, that it sounds like we are developing a new spaceship, not a tin of beans.
Consumer-led packaging development in 96 seconds
Helping Global packaging teams connect with the real consumer experience throughout the packaging development process, remains one of the most popular applications of digital immersions.
A huge thanks to our video editing team and the “Thinkers” who allowed us to use some of their experiences to help explain why in just over 90 seconds!