Entries Written By John Hoctor
One of the key challenges we help solve, is how to connect their business and other stakeholders, with the real people that make up their Global (and local) Segmentation.
This ‘simple’ tool enables organisations to accurately pin point and analyse the spoken word, behaviour and emotion within their global video assets and then clip, share and embed the videos created.
After investing in the development and launch of new packaging, Clorox (who make Glad Wrap) is now investing in promoting the old packaging in an attempt to claw back the lost market share.
Helping Global packaging teams connect with the real consumer experience throughout the packaging development process, remains one of the most popular applications of digital immersions.
A huge thanks to our video editing team and the “Thinkers” who allowed us to use some of their experiences to help explain why in just over 90 seconds!