Entries Written By John Hoctor
Have we lost the art of really telling our customers what we are selling?
At lunch recently with a group of friends (most being professional and therefore somewhat educated people) the topic of Cokes’ New Life product came up for discussion. The conversation lasted for some time and went something like this…
2 simple truths some FMCG manufacturers keep ignoring
While the applications of what we do are always varied, having completed video immersions in over 40 countries, these 2 observations continue to hold true in every market …
Innovation without the small brightly coloured spectacles?
This week is a proud week for Watch Me Think as we have been shortlisted as one of only four agencies Globally, to be nominated as the “Mobile Research Company of the Year”
CMO’s who make consumer closeness a reality not a slogan
This month, like almost every month the Chief Marketing Officers of the Global FMCG companies will visit their offices around the World with the familiar war cry
“We need to get out there and spend time with our consumers and shoppers”
“I want you to bring the consumer to life, so they jump off the page”
“I want you to be great story tellers”.
How to reduce your innovation failure rates
There is obviously a long list of reasons why some pretty awful products make it all the way through the innovation process and make it on to the supermarket shelves. Having conducted digital immersions in 42 Countries, these are the two causes that we see most frequently within both local and Global Organisations.
Is your Company really getting “Closer to Consumers”?
Some of the most frequently overused phrases within the Global FMCG industry include, we are “getting closer to consumers” “understanding them more deeply” and “walking in their shoes”.
How to stop launching products with terrible packaging
Every week we receive videos from consumers demonstrating their frustration with the packaging of certain fmcg products.
Given the critical role packaging plays in determining the success of new products, it seems strange that so many are launched by major companies, that won’t open, reseal, pour or store, as the user feels they should.
So how does this happen?
Are you still guilty of “Death by Powerpoint?”
Seth Godin’s post on really bad PowerPoint 7 years ago is sadly, still as relevant today as it was then.
Organisations are often self deprecating about the internal “death by PowerPoint” that exists, but these are the same jokes that were being made ten and twenty years ago.
The individuals within our clients’ organisations, who are not happy with the status quo, but who are also determined to do something about it, are shaping Watch Me Think.
Boosting the sales of your new products in 2015
Once they have been launched, one of the most effective ways brands can maximise the sales of their new products, is to conduct immersions with their biggest fans as well as their rejecters a few weeks or months after the product has been launched.
Defining “acceptable business practice” for Australian retailers?
While the retailers’ apologies often sound a little bit like an apology for getting caught, there remains insufficient debate or clarity about what is and what is not “acceptable business practice” when it comes to the grocery retailers’ dealings with suppliers.