Entries Written By John Hoctor
3 techniques for more consumer led innovation
One of the most frequently stated goals our Global clients articulate to us, is to have a more consumer led and consumer connected innovation process.
Global FMCG manufacturers are increasingly adopting a centralised Innovation structure, whereby category innovation is developed in one location and then rolled out Globally. At the same time, research budgets are under pressure and travel restrictions or bans are commonplace. The opportunity to connect with consumers Globally, under these conditions, is often very limited.
“Super Animals” Promotion – Another success story with shoppers
For the second time in a few months, Woolworths have created a promotion in Australia, that has captured the imagination of children and changed the shopping behaviour of their parents. Following the success of the Dreamworks promotion earlier in the year, we have once again been inundated with freethinks from shoppers, who are sharing how …
3 ways brands can tell more inspiring stories
We are lucky enough to have some of the smartest folks in the FMCG World shaping how we evolve our solutions. Their ongoing generosity, in terms of both ideas and encouragement is something that we are continually amazed by and extremely grateful for.
The part of the stage gate process that has been forgotten
Post launch reviews are one of the simplest ways in which our clients have started to see their new product launches through a consumer and a shopper lens rather than a marketing one. Developing and launching new products takes an incredible amount of blood, sweat and tears and yet once they have been launched, there …
3 Questions I would love to ask the ACCC
1) If an Australian grocery retailer introduced a club, whereby the top ten manufacturers in Australia were “invited” to give them 1.5% of sales made through their stores, in addition to existing trading terms, what do the think the impact would be on the FMCG industry in the country and what would the Australian Competition …