“Super Animals” Promotion – Another success story with shoppers

For the second time in a few months, Woolworths have created a promotion in Australia, that has captured the imagination of children and changed the shopping behaviour of their parents. Following the success of the Dreamworks promotion earlier in the year, we have once again been inundated with freethinks from shoppers, who are sharing how their shopping has changed while […]

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3 Questions I would love to ask the ACCC

1) If an Australian grocery retailer introduced a club, whereby the top ten manufacturers in Australia were “invited” to give them 1.5% of sales made through their stores, in addition to existing trading terms, what do the think the impact would be on the FMCG industry in the country and what would the Australian Competition and Consumer Commission (ACCC) do […]

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