“Ain’t no laws when you’re drinking Claws”

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

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Big Brands vs Smaller Craft Players

For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …

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Opportunity Identification Case Study: CBD Skincare

Within the last year, CBD is popping up everywhere, it’s the hottest trend and the buzziest ingredient. Even with all this buzz, what do we really know about consumers who use it and what is desired from its use? CBD is currently the newest cure all – it will provide relaxation, eliminate pain, bring better …

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Post Launch Consumer Appraisal: Nivea Biodegradable Wipes

“Wiping away waste” I am old enough to remember when facial cleansing wipes took the UK market by storm in the late 90’s.  Penetration and sales rocketed as women transformed their cleansing routines. This new product format meant that they were able to use less products and conveniently remove their make up at speed.  Wipes …

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Unwrapping packaging-free stores

Given all the hype… no hype is not strong enough… the movement (this word was used by one of our thinkers) around reducing the use of plastic, we decided to explore the small but evolving world of packaging-free stores. We had a bunch of shoppers (those who frequent packaging-free stores and those who don’t but …

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Post Launch Review: Hostess Bakery Petites

The idea of including treats and eliminating deprivation is currently a trend in the diets of US adults hoping to achieve a balanced diet. More adults are practicing a ‘treat yourself mentality’ with 46% of adults choosing products that are familiar from childhood.* One area of familiarity is the snack cake, often produced by Hostess. …

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New shopping methods

We constantly hear how shoppers are changing and how they are turning to different models and channels. We decided we’d zone in on some of these channels to see first hand how people are using new shopping methods and what for. We looked at; Click & collect Direct to consumer Rapid delivery (one/two hour) Subscriptions …

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#Empathy19 Highlights: Consumer Closeness

A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …

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Consumer centricity: Why are we still getting it wrong?

It’s like trying to find hay in a haystack. To find a CEO or a Marketing Director enthusing about a consumer-centric strategy here, an empathy directive there, a desire to put the consumer at the heart of everything, everywhere. “A strategic priority for management is consumer-centric growth” Dirk Van de Put. CEO, Mondelez So common …

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Post Launch Consumer Appraisal: Pop Corners

The new shape of snacking Is it popcorn?  Is it a crisp? Is it a tortilla chip? No – it’s a Pop Corner! These new triangular shaped popped-corn snacks claim to be ‘the new shape of snacking’.  They are never fried. Contain no gluten, dairy or nuts. Are suitable for those on a vegetarian, vegan …

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