Premium: How to elevate a product above the rest

Premium… a challenging concept to firmly get to grips with and it often feels a bit intangible. That’s why we turned it into an onion. Yes you read that correctly… an onion. Well we like to think of it as a fancy, premium, Michelin starred onion but an onion nevertheless. We’ve peeled back each of …

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The Changing Face of Britain

Fact of the day: 14.2% of the UK population having moved from another country to the UK in the last five years* As such, it is really important that we understand more about the lives of different groups living in Britain. How do their cultural backgrounds and religious beliefs affect product purchase, usage and consumption? …

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Artificially Inflated Future?

Every time I hear someone use the term “AI” I usually cringe. You say tomaytoes, I say tomahtoes. They say Potaytoes, I say a pair of King Edwards to that. AI is NOT all the same thing. Many people use the term to cover wildly different things – from Siris to C3POs to HAL9000s – …

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#Empathy18 Highlights: Finding Your Truth in Marketing

Finding Your Truth in Marketing How to find and communicate the truth, and challenge the lie, to ensure you and your company make decisions on fact, not fiction. A nose for nonsense Joseph O’Leary from Full Fact booted off the day by talking about how we can spot misinformation. Most often false claims are based …

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Three Themes from IIeX Behavior

Members of our Chicago team spent two days at IIeX Behavior, an industry conference for researchers and marketers alike. The conference sets out to help attendees better understand, measure, and predict consumer behavior through behavioral science techniques and technologies. It wasn’t all green smoothies, virtual reality and semiotics – so what were three big themes …

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Find Your Truth in Marketing

Fake news may be damaging democracy – but plenty of false opinions are damaging your business growth too. The fact is, it’s not just the public who are struggling to identify what’s true and what isn’t. We were noticing that our clients and contacts are constantly being bombarded with messages both internally and externally and …

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Palm oil: The next plastic?

How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were …

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Tas Tasgal on our Data Rich, Insight Poor (DRIP) world

When Tas (Anthony Tasgal) presented at our Power of Storytelling event in March, he made the case that we live in a DRIP world.  One where we can feel overwhelmed with the sheer amount of data that is available to us, and the issues we then face in distilling it all into something that feels meaningful …

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Richard Shotton on The Pratfall Effect

We were lucky enough to have Richard Shotton, author of Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the individual/brand/product’s …

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The Talkers and The Listeners

In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even …

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