The Rise of Online Shopping & Marketplace Implications

USA – October 2017 With the rise of online grocery and even failure of some brick and mortar stores we explore behaviors, delighters, and pain points of the online shopping experience. We dive deeper into implications and strategies for brands in an online marketplace. The rise of grocery delivery services Consumer trends across categories for …

Continue reading

Snacking for the under 35’s

UK – September 2017 Originally presented at an FDIN conference, in this webinar we hear from the under 35’s about their snacking habits. The webinar focuses on: Preferences between grazing vs. 3 square meals Notions of brand loyalty and ‘coolness’ The perfect snacking product If you want to see the consumer videos and highlight films …

Continue reading

Alternative Protein

USA – June 2017 This webinar helped people understand the perceptions and drivers for those pursuing alternative protein sources, focusing on: Drivers of usage of alternative protein sources Current products being used in meat & meat alternative categories Thoughts and perceptions of innovated alternative protein sources If you want to see the consumer videos and …

Continue reading

Survey fatigue and the Millennial prerogative

Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.

Continue reading

Driving change through authentic consumer closeness

UK – March 2017 At Insights 2017 Jenny Hearne (Watch Me Think) and Andy Hill (Samworth Brothers) illustrated how internal change can be brought about using a relatively straightforward consumer closeness programme, using authentic consumer footage. If you’d like to see the video of the whole presentation please email us.    

Continue reading