What consumer should your company target to get ideas from? Is it via a co-creation website and the consumers that participate in those – idea hungry consumers who know they have good ideas that should be heard? Or is it via observing consumers thinking aloud in their own environment, consumers that aren’t targeted by the …

“Competitor knowledge is crucial” “Understanding our competitors is a KPI for many of us” “We have a whole department dedicated to CI” These phrases (and more) we hear daily within whatever business we work for. It’s a natural instinct to want to know more and more about ‘the competition’. Better CI gives you a chance …

OPD focuses on the improvement of products that are already in circulation. Incremental changes that *hopefully* make the product better. Many big brands are now using Watch Me Think to see how their current portfolio of products are being used in home. They’re doing this because they want to see what problems customers are running …

As we’re doing more and more appointments, both in UK and Aus, we’re starting to receive tremendous feedback from our clients that we’re working with so thought we’d share a few of these so you can see the reaction we’re getting. ‘Like focus groups but without the numpties’ (we like that one) ‘Consumers are completely …

Claire Beale in her Campaign leader last week said, ‘2012 is a good time to be starting out, or starting up, or stopping, rethinking and starting again’. She adds that ‘ditching the corporate frustrations in favour of a new approach has got to be an exhilarating choice’. Whilst we’re not an agency, the sentiment is 100% relevant …

…brings the usual predictions, thoughts, reviews & lists as to what’s next in every industry. There are a few that have caught our eye @watchmethink over the last few weeks due to their relevance to us and our 2012. The wonderful review of the best blog posts of 2011 from Neil Perkin @Only Dead Fish …

It’s great to see businesses around the world using video feedback as a medium. Just the other day after a purchase from Garden Buildings Direct we were asked to leave feedback. If we left video feedback we’d get a £25 voucher, only £5 if we left a photo. The value of video feedback to this …

When you’re business is relatively new, especially in year 1, you monitor every single thing you are spending money on, making sure you aren’t over- or unnecessarily spending in any area. You rely on advice, on good people who are willing to lend a hand, to guide, to advise, to show you the way. They’re …

The best advice we ever got was from Mark Collier of Dare (thanks Mark). On one of the first occasions I met him, after explaining I was planning to start a business, he said it was crucial to make sure I knew (really knew) I could work with the person I was planning to go …