One of the things I was personally looking forward to when we secured funding (which we did, just in case you didn’t know) was selecting an agency to work with. Having previously sold into agencies and having a wife who worked very much within that world, I had been witness to the many exciting, intelligent …

Ian McCarthy wrote an interesting piece back in February all about the Creative Consumer. It set me thinking (a lot) and now I’m ready to comment on it. Creative consumers are those ‘individuals, or communities of individuals, who adapt or modify a proprietary product offering. They tinker and experiment with almost any product, ranging from …

Over at The Start up Daily they had a great piece on the way to discover where to focus your bigger efforts. Here at WMT we’ve always followed the mantra that if an idea is to fail, let’s make sure we fail fast and fail often. If we do that we’ll be in a solid …

We don’t write about us that much. We write about the company. But this time (because today we’re a little bit excited) we’re going to write about us. Today is a great day. Today we all are coming together in London for 3 days of intensive focused, face to face (for we are based in …

So who are these people who are uploading videos? It’s a good question. We knew we wanted to create a place that was attractive to some core personality types. We wanted to create a place where users who liked status could achieve that (via the leaderboard). We wanted to create a place where users who …

The question we’re asked is normally – are there people out there that actually care enough to do this? And our reply is always the same. Firstly, let’s address the ‘care’ part. We know people are passionate about the things they use, the services they use. They’re part of their everyday fabric. They are the …

So good news all round. As you may or may not know, watchmethink soft launched in Australia last week. Exciting. We’ll mention it again. Don’t worry. So imagine our happiness when we saw this article today all about how to use video to market your business, all backed up by stats on how the Aussies …

Why does watchmethink exist? The reason is that we believe that observation of people gives better insight than anything else. Anything else. Why? Well watch this. We believe this and want to provide a way people can observe quickly and simply to provide that killer insight they seek. In this video Peter Booth from Tin …

The debate about the value of research continues. I’ve been waiting until I saw more than one article debating this – and the one today from Faris Yakob has summed it all up wonderfully in ‘All market research is wrong‘. Full of awesomeness. Why, well he makes 2 points 1. We don’t know why we …

The question is who cares? No, that’s unfair. We care. But what do these people (ethnographers) do, what makes them so special, they’ve even got a name that makes people think they’re ethical. Which isn’t right. Our friends over at Blogging Innovation ask ‘who is an ethnographer’ and the answer is simple. Everyone. Everyone observes …