Category Archive For "Why Watch Me Think?"
When market research and digital marketing content collided
Mead Johnson has taken us in a really interesting direction by getting us to create some digital marketing content for their Enfamil Brand.
It can pay to be pro-Protein
It’s a bit like the Simpsons episode Marge vs. the Monorail where Lyle Lanley comes and tells Springfield they need a monorail and everyone just nods. Apart from Marge… Well, with protein, everyone is nodding and there doesn’t seem to be a Marge around.
Shaking up Protein
It’s like Good vs Evil. Batman and the Joker. Protein and Sugar. The caped/masked wonder that is Protein is an all round good guy in the eyes of the consumer. But they still need educating on its merits, rather than allowing them to continue to “believe” in it with blind faith.. . Fact is, we’ve …
Work your assets off
You can send us all those videos that have been clogging up everyone’s hard drives… Or your IT team don’t know what to do with 🙂 We’ll not only look after them for you, we’ll open them up and make them useable.
Category Insights – free sample report
We are able to provide a unique approach to both generating and presenting category insights, that are based on observed rather than claimed behaviour.
Are you just ticking boxes, or kicking butts?
You can develop a relatively cheap, quick and rewarding habit of micro-multi-testing and learning.
Lifting carpets, twitching curtains – comparing the merits of different video MRX approaches
There are 2 levels of video research. The brush-the-surface vox pop. And the lift-the-carpet, twitch-the-net-curtains, back-of-the-cupboard discovery pieces.
Say goodbye to “hello”
I was in a meeting the other day when someone asked an Inuk lady what was Inuktitut for “Hello”. She said there wasn’t one.
Start up culture and not working with assholes
We listed things we felt we would have to be able to say about our company, if we built it, that would justify us all quitting our “proper” jobs to have a crack at this new venture.
2 uses for VoC videos that we’d never thought of before…
In the last 12 months, some of our clients – and their supporting agencies – have used our platform in some creative and ultimately very effective ways.