We are able to provide a unique approach to both generating and presenting category insights, that are based on observed rather than claimed behaviour.

You can develop a relatively cheap, quick and rewarding habit of micro-multi-testing and learning.

There are 2 levels of video research. The brush-the-surface vox pop. And the lift-the-carpet, twitch-the-net-curtains, back-of-the-cupboard discovery pieces.

In the last 12 months, some of our clients – and their supporting agencies – have used our platform in some creative and ultimately very effective ways.

Good segmentations are costly, complex and constantly refined undertakings: multi-disciplinary, multi-agency, multi-methodology. So they must be right.

But in many ways the lack of science or real laws in marketing tempts us to give segmentations more credibility than they sometimes deserve.

Market research is a lot like quantum mechanics. Just when you think everything seems to be moving in the right direction in a big chunk, when you look at it in nano, it isn’t really.

Being nominated by our clients for the 2nd year in a row for this award is the result of a huge collaborative effort and our simple approach to success. We believe the key is in working closely with and listening to our clients – using our shared learnings to evolve better solutions.

Our recent and successful “Watch Kids Think” research revealed what I thought was an incredible observation.

Boys aged 10-12 around the world have been throwing LYNX into their trolley when given the freedom to choose any personal care product.

And I mean any product.