We thought we’d spend a few minutes explaining how you can save hours, maybe days, when using video insights. For sure, there’s more than just 4, but these are the ones we hear all the time…

The real story about the people behind the idea and company is often lost completely as founders try to hide the truth about the chaos that surrounds them.

One of the key challenges we help solve, is how to connect their business and other stakeholders, with the real people that make up their Global (and local) Segmentation.

Videos, despite being mightily powerful business tools for engagement and persuasion are, frankly, dumb beasts.

For all their walkie-talkie pfazz, they are black boxes.

Worse: they suffer from their own form of Locked-In Syndrome. Once viewed. They then close up. You know their name. But not what’s going on inside.

Online shopping offers convenience and ease but do you have to be super organised to adopt this form of shopping practice?

We’ve just come back from our first ever global team retreat. Yes we climbed trees. Yes we built rafts. Yes we had fun. It was a brilliant few days in an old converted Barn.

(The Demonisation of the Food and Beverage Industry – an Australian perspective)

This ‘simple’ tool enables organisations to accurately pin point and analyse the spoken word, behaviour and emotion within their global video assets and then clip, share and embed the videos created.

There was another realisation: that they functioned better as a team when they were having fun. And Watch Me Think is a business that takes fun very seriously, believing it leads to more effective teamwork. Interview with Alistair Vince, Chief Tinkerer, Watch Me Think in FDIN.

When remembering John Webster (creative director, BMP), Dave Trott tells us how John looked to answer the question what are real people doing? to come up with ideas/insights for adverts that then went on to win major advertising awards.