Category Archive For "Why Watch Me Think?"
Use Your Customers as Ethnographers
When it comes to discovering unmet customer needs and innovation opportunities,there’s no substitute for in-the-moment, in-context observation for making meaning out of the complex weave of emotion and rationality that drives consumer behavior.
Faster innovation and “Stealing with pride”
Stealing with pride is such an effective strategy for anyone trying to innovate faster, especially when R&D budgets are limited
Packaging innovation lessons we can learn from “Glad Wrap”
After investing in the development and launch of new packaging, Clorox (who make Glad Wrap) is now investing in promoting the old packaging in an attempt to claw back the lost market share.
Innovation without the bullshit
The words used to describe innovation processes are normally so long-winded and full of acronyms, that it sounds like we are developing a new spaceship, not a tin of beans.
Stop Putting Your Shelves On My Pages – Online vs In-store (UK)
Watch Me Think’s Tinkerer in Chief, Alistair Vince, made this presentation at the July 2015 FDIN Omnichannel Seminar “How do People Buy Food in 2015”
Consumer-led packaging development in 96 seconds
Helping Global packaging teams connect with the real consumer experience throughout the packaging development process, remains one of the most popular applications of digital immersions.
A huge thanks to our video editing team and the “Thinkers” who allowed us to use some of their experiences to help explain why in just over 90 seconds!
Defending a decision by pretending you didn’t make it
Rory Sutherland said this week that there have always been 2 roles for market research – one is looking for real consumer insight and the other is ‘arse covering’ or to put it another way, ‘a way of defending a decision by pretending you didn’t make it’.
Have we lost the art of really telling our customers what we are selling?
At lunch recently with a group of friends (most being professional and therefore somewhat educated people) the topic of Cokes’ New Life product came up for discussion. The conversation lasted for some time and went something like this…
2 simple truths some FMCG manufacturers keep ignoring
While the applications of what we do are always varied, having completed video immersions in over 40 countries, these 2 observations continue to hold true in every market …
Innovation without the small brightly coloured spectacles?
This week is a proud week for Watch Me Think as we have been shortlisted as one of only four agencies Globally, to be nominated as the “Mobile Research Company of the Year”