Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

Authors

Dave Trott

Category
Business, Advertising

Synopsis

The ever brilliant Dave Trott uses his classic formula of entertaining, true stories and punchy sentences to exemplify his points.

And his point in this book is that by seeing things differently, you can think differently.

What I took from reading it

3 main nuggets:

1. “You don’t start from what you want people to do, you start from what people want to do”
2. The three basic rules of advertising are impact, communicate and persuade.
3. The importance of product demonstrations, but with an emotional twist. Which, now that I think about it, is probably why Trott makes every point using a story? MIND. BLOWN.

Who should read this book

This book is, of course, wearing a pair of advertising tinted glasses. So if that’s your bag, 100% crack on here. If that’s not you, but you’re interested in reading about problem solving and seeing what others do not see, it’s certainly still worth your time and is a book you can easily pick up, put down and pick up again.

Where to Buy

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