Managing the Message 2021 recordings
The Messages
Communicating Covid
Dr Phil Hammond - NHS Doctor, BBC broadcaster and comedian
Our key takeaway: The BRAUNS method for communicating a difficult message - What are the benefits, risks, alternatives, unknowns, outcomes if we did nothing, and safety nets if things go wrong.
Our key action: Introducing that.
Managing the insight message
Bianca Pryor - VP Insights, Black Entertainment Television
Our key takeaway: When communicating the business impact always share the challenge, the approach and the findings in a maximum of 3 slides.
Our key action: Do that from now on.
Managing the message: a five (and a half) point plan
James Stevens - Director of Product Design, Sky
Our key takeaway: Radiators, not drains
Our key action: Make sure we're radiators. The optimism, enthusiasm and energy that comes with that is infectious.
From breakdown to breakthrough
James Pickles - Speaker and mental health advocate
Our key takeaway: James's unbelievable honesty, bravery and being the case in point for vulnerability as a superpower.
Our key action: Be honest about how we feel.
WTF: Words That Fail
Vikki Ross - Copy Chief
Our key takeaway: We shouldn’t tell people how to feel in the copy, use the words to make them decide that for themselves.
Our key action: Rewriting everything we've ever written.
The links that Vikki mentioned in her talk:
Dave Dye on B2B
Copywriting books
Find your X article
Watch Me Think
Ta-Da’s that deliver Ah-ha’s
No-nonsense insights to optimise products and identify opportunities.
From the experts in video ethnography.