Observing the consumer

Why does watchmethink exist? The reason is that we believe that observation of people gives better insight than anything else. Anything else.

Why? Well watch this. We believe this and want to provide a way people can observe quickly and simply to provide that killer insight they seek. In this video Peter Booth from Tin Horse nails it.

Observation is key. Why? We’ll let the folks over at Blogging Innovation explain ‘Many innovative new products have their genesis in simple observation. Observation reveals unmet user needs, problems and opportunities. These insights are the inspiration for great products that create new markets and a strategic competitive advantage, ultimately driving revenue growth. Understanding the power of observation is essential for building your company’s product development innovation engine.. ‘

Enough? Head over to watchmethink.com and see how we can help brands observe their customers.