Press enter to see results or esc to cancel.

Thinkin’ about…

The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: Smorgasbords of blandness, jingles & a helping of “I don’t care”

By Alistair Vince | June 18, 2021

The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable generation in the history of marketing”? So which of these do you think is a banal excuse for not including the over-50s in most marketing strategies: Brand loyalty won early will last a lifetime? Everyone aspires to …

follow us

"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."

"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own." 

"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."