The Watch Me Think Blog
Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.
Strategy? Discuss. For us insight folk, the route to the mahogany table is via research that is strategic and explains how we’ll make change as a result of the study. But what the heck actually is strategy? Martin Weigel has sieved through the alphabet soup and built upon the Gray (2018) division of strategy into …
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