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The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

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The100: Hedonic adaptation, the curse of knowledge & plastic cheese

By Alistair Vince | September 10, 2021

Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on holiday this year?  Wanted to stay there forever?  Well, apparently, that’s not advised. Without any contrast you won’t savour it as much, because you will adapt to the hedonism. Rory Sutherland (via one Mr D Kahneman, …

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