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The100: Creativity conditions, ambiverts and

By Alistair Vince | May 29, 2020

Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, numbers or as mythological star signs. Of all these brackets the one of the most typed about is arguably if you’re an introvert or an …

The100: Good questions, virtual presentations and shampoo bottles

By Alistair Vince | May 15, 2020

Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are just a few: Don’t ever look down on your target audience. It doesn’t help you in your job and they have their reasons for their …

“We accept the reality of the world with which we’re presented.”

By Alistair Vince | May 10, 2020

Anyone? It’s a line from the 1998 film The Truman Show – the story of an insurance salesman who slowly discovers that his whole life has been a television show. A work of fiction that is precipitously and painfully close to real life. Because all the things we often perceive to be true, may not …

These are the thoughts of WATCH ME THINK, a global consumer empathy agency. We help companies EMPATHISE with their customers; to Bring to Life; to Engage; to get Closer. To DISCOVER what does and doesn't work, through both Shopper & Consumer Lenses. And to DEVELOP and enhance products and services through Innovation & Renovation. Fancy a chat?

Covid-19: we’re here to help

By Alistair Vince | March 13, 2020

We’ve heard from many sources that certain traditional research methods – mostly those that involve face-to-face interactions – may have to be curtailed while we work through the coming months. This restriction may hold up projects and, more worryingly, put the livelihoods of some independent freelance researchers at risk. As many of you know, Watch …

The100: Powerful videos, the trio of doom, and hypnagogic jerks

By Alistair Vince | March 6, 2020
Ass's head

Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of the round table, not the knights of conference-style seating. In this interview, Rory Sutherland addresses the behavioural science behind video conferencing and remote work. Personally, …

The100: Anthropocentrism, the ‘right’ mistakes and monks

By Alistair Vince | February 21, 2020

Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out as you nod along with everything he says… Open-plan offices have made it harder to concentrate. Email has added an average of 2 hours to …

The100: Starting over, deliberative rhetoric & heartprints

By Alistair Vince | February 7, 2020

I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are just for show. All the while mumbling promises to do better next year. But, if the resolution to quit your day job and set up …

Opportunity Identification

By Bo Beep | February 6, 2020

Qualitative opportunity identification utilizes consumers to uncover real pain points, needs, and workarounds to drive innovation towards actual gaps in the market, faster. Involving the consumer earlier in the process narrows the scope of innovation and quickly allows client teams to focus on what’s important: solving REAL consumer problems. It’s estimated that of the 30,000 …

The100: Thinking fast, harbingers of failure & ice cream

By Alistair Vince | January 24, 2020

Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date,  end to end, they would circle the earth. Twice. Helpfully, Julian Cole has kindly pulled together all the relevant PDFs into one handy place. I’m sharing it because I know it will be popular; but …