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The100: Search listening, strategy and Le Whopper

By Alistair Vince | April 3, 2020

This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for their arguments, which can also be applied to our own industry: Handle – Your idea in brief Explanation – The insights that support it Examples …

By Bo Beep | March 24, 2020

Alternatives to focus groups, in-depth interviews, in-home testing? Need to conduct face-to-face research? Are your plans for focus-groups, possibly in-depth interviews or in-person in-home testing having to be temporarily suspended? If so, what alternatives are open to you? (Independent quallie? Read this first…) Alternatives to physically being there It’s the same issue faced by businesses, …

By Bo Beep | March 23, 2020

Proof that “customer closeness” is just lip service? Around 9 years ago the 2 gents pictured below started a business. It had the mantra of getting companies closer to their consumers. Plus some weird stuff about walking in their shoes… don’t ask. They had seen the truth that many companies all too often surrounded themselves …

The100: Creativity laws, strategy and marmots

By Alistair Vince | March 20, 2020

Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to help where we can. On a personal note, I hope you and your families are staying well. We drink tea and carry on. In bricks …

Covid-19: we’re here to help

By Alistair Vince | March 13, 2020

We’ve heard from many sources that certain traditional research methods – mostly those that involve face-to-face interactions – may have to be curtailed while we work through the coming months. This restriction may hold up projects and, more worryingly, put the livelihoods of some independent freelance researchers at risk. As many of you know, Watch …

These are the thoughts of WATCH ME THINK, a global consumer empathy agency. We help companies EMPATHISE with their customers; to Bring to Life; to Engage; to get Closer. To DISCOVER what does and doesn't work, through both Shopper & Consumer Lenses. And to DEVELOP and enhance products and services through Innovation & Renovation. Fancy a chat?

Unwrapping packaging-free stores

By Ian Hare | August 30, 2019
Pack Free Stores

Given all the hype… no hype is not strong enough… the movement (this word was used by one of our thinkers) around reducing the use of plastic, we decided to explore the small but evolving world of packaging-free stores. We had a bunch of shoppers (those who frequent packaging-free stores and those who don’t but …

The100: Universal laws, intellectual mischief, and CSI Miami

By Alistair Vince | August 16, 2019

Intellectual mischief Alex Morris has released his Strategy and Planning Field Guide. There are enough gems in there to sink a ship. I simply can’t list them all. So here are my top 5: Page 28: Ways to start doing research differently Pages 34 – 35: The danger of aggregates and averages Page 37: A guide …

The100: Strategy advice, conflated data and Dirty Dancing

By Alistair Vince | August 2, 2019

This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today.  The potential for a competitive e-residency market is intriguing, and ‘JOMO’ is utterly brilliant. Willy Wonka is a postman On the topic of workplaces, these trivia and pictures from Roald Dahl’s …

The100: Byron Sharp, contingency planning and eggs

By Alistair Vince | July 19, 2019
Planning

The search for the substantial Big data, big responsibility. And this bang-on-the-money article from Alex Murrell is a useful health warning when it comes to using it. Murrell discusses 5 question marks around big data (of collection, claims, completeness, correlation and comprehension) and shows how we need to look at big data with a more …

Post Launch Review: Hostess Bakery Petites

By Bo Beep | July 17, 2019
Mini Cakes

The idea of including treats and eliminating deprivation is currently a trend in the diets of US adults hoping to achieve a balanced diet. More adults are practicing a ‘treat yourself mentality’ with 46% of adults choosing products that are familiar from childhood.* One area of familiarity is the snack cake, often produced by Hostess. …

The100: Paradoxical ignorance, storytelling plots and Upernavik

By Alistair Vince | July 5, 2019

The 7 basic plots I’ve read mixed feedback on this year’s Cannes Lions Festival. Some have been gushing, whilst others appear exasperated. My favourite pieces to come from the 5 days? Oh alright then… The Marketoonist’s depiction of events, Murray Cadler’s home truths, and Adweek’s breakdown of how Cannes winners used the 7 basic plots of storytelling. Purpose matters. …

The100: Empathy, the I’m-not-biased bias, and magic phrases

By Alistair Vince | June 21, 2019

You can’t solve a problem that you don’t understand If it’s just going to be the one thing you watch this week, take 10 mins and make it Mark Ritson dissecting P&G’s Febreze marketing strategy. He absolutely nails it. Key takeaways: Diagnose first: understand the problem before constructing your strategy. The importance of using qual …

The100: Narrative design, retail challenges and Mona Lisa

By Alistair Vince | June 11, 2019

Learning from the best Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of dust always get in my eye during the opening scene of Up?) They really are the masters of storytelling and here are their 22 rules …

New shopping methods

By Ian Hare | May 31, 2019
New Shopping Methods

We constantly hear how shoppers are changing and how they are turning to different models and channels. We decided we’d zone in on some of these channels to see first hand how people are using new shopping methods and what for. We looked at; Click & collect Direct to consumer Rapid delivery (one/two hour) Subscriptions …

#Empathy19 Highlights: Consumer Closeness

By Fran Benoist | May 26, 2019

A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …