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The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

Breadth and Depth: How to become a better Market Researcher

By Karina Taylor | March 1, 2021

Despite (or perhaps because of!) the growing number of training courses in consumer / market research, it can be difficult to know where to start. So, as someone who once found themselves wondering that exact thing, here are a few tips. A good researcher needs to build two things: Breadth: A strong technical skill set …

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