Press enter to see results or esc to cancel.

Thinkin’ about…

The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: Rediscovering strategy, Tony’s Chocolonely & the exocentric verb-noun compound agent noun

By Alistair Vince | September 23, 2022

Strategy? Discuss. For us insight folk, the route to the mahogany table is via research that is strategic and explains how we’ll make change as a result of the study. But what the heck actually is strategy?  Martin Weigel has sieved through the alphabet soup and built upon the Gray (2018) division of strategy into …

follow us

"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."

"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own." 

"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."