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The100: Creativity conditions, ambiverts and poolside.fm

By Alistair Vince | May 29, 2020

Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, numbers or as mythological star signs. Of all these brackets the one of the most typed about is arguably if you’re an introvert or an …

The100: Good questions, virtual presentations and shampoo bottles

By Alistair Vince | May 15, 2020

Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are just a few: Don’t ever look down on your target audience. It doesn’t help you in your job and they have their reasons for their …

“We accept the reality of the world with which we’re presented.”

By Alistair Vince | May 10, 2020

Anyone? It’s a line from the 1998 film The Truman Show – the story of an insurance salesman who slowly discovers that his whole life has been a television show. A work of fiction that is precipitously and painfully close to real life. Because all the things we often perceive to be true, may not …

These are the thoughts of WATCH ME THINK, a global consumer empathy agency. We help companies EMPATHISE with their customers; to Bring to Life; to Engage; to get Closer. To DISCOVER what does and doesn't work, through both Shopper & Consumer Lenses. And to DEVELOP and enhance products and services through Innovation & Renovation. Fancy a chat?

Make customers your number 1 priority

By Alistair Vince | October 10, 2010

We’re always interested in seeing what people are saying about how companies should interact with consumers. Over at Blogging Innovation a recent piece on Reinventing Customer Relationships highlights Making Customers your number 1 priority. They go on to describe what companies should be looking at when running their business. These include How would we go …

Don’t assume the obvious

By Alistair Vince | October 4, 2010

Over at future lab they recently wrote about neuroscience and it picking up the ‘what’s important’ elements of the yogurt consumption experience. It focused on assumption.. ‘it’s an important lesson for all product marketers. Don’t assume that the obvious product characteristics are the only important ones’ More importantly for us they go on to say …

We’re going to watch you think

By Alistair Vince | September 28, 2010

Don’t count the people you reach, reach the people that count. A very clever man said that. We believe in that entirely. We believe it in so much we’re creating a company that will help brand owners do just that. Over the coming months you’ll be able to see the development of a project that …