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The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occaional sand castle.

The100: Creativity conditions, the culture myth and Norwegians

By Alistair Vince | September 18, 2020

Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix. The …

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