The Watch Me Think Blog
Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.
Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy the value of the whole: While more use of data, quantification and comparison is always good in theory, it is not always good in practice. For one thing, too much data drives people towards analytical thinking — …
"Although I ignore most blogs and 'thought leadership' emails, I am a big fan of The 100; I read every issue and have even sent to others who I think should be reading it."
"Well done on the 100 email; it’s by far and away the best thing I get in my inbox every week and allows me to shamelessly pass off your horizon scanning as my own."
"I love The100 - literally my favourite agency newsletter. One of the only ones I didn't unsubscribe from when I was recently off on mat leave."