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The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: competition myopia, BeSci pitfalls and giant beetroots

By Alistair Vince | October 30, 2020

Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it competition at all. Instead we should ask consumers about alternatives: It’s a dangerous blind spot because focusing on self-generated competitors versus market-oriented alternatives means companies …

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