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The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: Timing with toasters, the illusion of certainty & Peppa Pig

By Alistair Vince | July 30, 2021

Expressed user need This 101 on user needs is excellent.  It contains (and links to) all you need to know.  The test to see if you’ve found a valid user need? If you showed it to a user, would they recognise it as their need?Is it written with words real users use?Does it describe the …

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