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Thinkin’ about…

The Watch Me Think Blog

Insights, deliberations and ponderings to help you stay on top of the world of market research.
Where we poke the odd bear and kick the occasional sand castle.

The100: Cognitive empathy, broken Nudge theory and Lisbon’s toilets

By Alistair Vince | May 20, 2022

Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got wrong…’.  A collective intake of breath from the behavioural scientists out there: If your problem is basically that fallible individuals are making bad choices, behavioural science is an excellent solution. If, however, the real problem is not individual …

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